| A | B |
|---|
| generalization | applies one idea to all things |
| bias | unfair preference/dislike of something not based on facts |
| propaganda | info. spread to influence the way people think |
| basic message | The idea or action that a statement tries persuade you to do. |
| medium | the channel used to carry a message |
| visual image | picture used to identify a product |
| slogan | a catchy phrase |
| repetition | repeating a products name over and over |
| exaggeration | overstatement |
| bandwagon | everyone's doing it |
| snob appeal | only the best use this product |
| emotional appeal | save these starving children |
| testimonial | Justin Bieber wears "Awesome Jeans" |
| glittering generalities | True patriots shop at USA Now |
| plain folks | users of this product are just like you |
| card stacking | distorting, omitting facts |
| name-calling | stereotyping people |
