| A | B |
|---|
| Lines | used to organize information and simulate movement |
| Shapes | used to enhance a publication and convey meaning |
| Mass | used to define size; space; and create impact |
| Texture | used to convey a visual sense of feel |
| Color | used to evoke emotion and action |
| Value | a subset of color; lightness or darkness of an object |
| Color wheel | a chart used to show the relationship between colors |
| Color matching | matches the printed color with the color on the monitor |
