| A | B |
|---|
| vision statement | a statement that indicates where an organization is headed in the future |
| mission statement | a statement designed to close the gap between what an organization is currently doing and its vision for the future |
| Characteristics of a vision statement | inspirational, memorable, desires of investors, 30 words or less |
| vision killers | stereotypes, complacency, tradition, short-term thinking, fear of ridicule, fatigued leaders, and naysayers |
| What you should consider when writing a mission statement | history, distinguishing characteristics, environment |
| four characteristics a mission statement should have | achievable, motivational, specific, market focused |
| tips for writing a mission statement | convey your organization’s values, motivate your organization toward objectives, use long-lasting ideals, keep your statements clear and easy to understand, consider the organization’s products, services, markets, values and concern for public image |
| tips for writing a vision statement | keep the wording realistic, look ahead 5 to 10 years, ensure it is responsive to change, and keep the vision consistent with the organization’s values |
| an organization's history | type of organization - partnership or sole proprietorship, Is the organization for profit or non-profit, What accomplishments has the organization achieved, How will the past affect the future |
| an organization's distinguishing characteristics | what does the organization do well, what market is the organization in, does the organization have a niche in the market, and what makes the organization different from competitors |
