| A | B |
|---|
| Studies show that shopper with carts spend more money than | shoppers without carts |
| Stores often times put items that customers need | at the back of the to get the customer to go through the store |
| Open Wallet Syndrome | Sharon goes to the grocery store to buy apples and oranges. She only plans to buy two of each, but ends up buying four of each to fill up the large bag the store provided for her fruit. This is this an example of |
| Cross Marketing | Jack goes to a department store to buy a suit. When he sees button up dress shirts hanging next to the suits, he realizes he will also need those to complete his outfit. This situation is an example of |
| Visual | A grocery store displays apples next to jars of peanut butter and caramel to show that they can be used with either of the other two products. What type of merchandising is this |
| Impulse Buying | When customers buy candy, magazines, soft drinks, etc. at the check out counter that they had not originally intended on buying, what are they participating in |
| When they enter, the customer notices bright, evenly spaced fluorescent lighting. What does that tell them about the store’s products? | they will be low priced |
| Framing | Jamie goes to the movies with her friend Sam and they decide to buy a medium popcorn and a medium drink. When they see on the price list that they are both just 20 cents more for the larger size, they purchase a large popcorn and a large drink instead of mediums. This is this an example of |
| Lifestyle Merchandising | attempts to match a store’s identity to a shopper’s lifestyle |
| Mail Order | allows customers to order products from a company’s catalog from home without having to physically visit the store |
| Inventory Turnover | the evaluation of sales effectiveness; how often the inventory is sold and then re-stocked throughout a certain period of time |
| Markup | the amount of money a store marks up or increases the price of a product |
