| A | B |
|---|
| Merchandising | the promotion of products through displays, advertising and other strategies to increase sales |
| Vendor | a person or store that sells merchandise to customers |
| Fixed Price | price that is set and does not vary |
| Impulse Buying | occurs when a customers purchase something on impulse that they did not originally intend on buying |
| Point-of-Purchase Displays (POP) | used to slow store traffic and increase sales by displays products for customers to look at and handle |
| Open Wallet Syndrome | means that customers are more willing to purchase a larger number of a products or a more expensive product since their wallet is already “open” |
| Cross Marketing | occurs when buying one product suggests buying another |
| Visual Merchandising | the placement of products on a display to show how the product can be used |
| Shelf Arrangement | the order that products appear on the shelf in a store |
| Strike Zone | the placement of products on a shelf between a customer’s shoulders and knees; holds about half of the products in a typical store; produces 85-90 percent of total sales |
| Waterfall Displays | store displays that hold multiple levels of clothing |
| Framing | occurs when customers make their purchase decisions based on other products nearby |
