| A | B |
| Entrepreneur | An individual who undertakes the risk associated with creating, organizing, and owning a business |
| Entrepreneurship | The process of starting and operating one's own business |
| Business Ethics | Applying principles of right and wrong to situations in the workplace |
| Code of Ethics | A systematic set of rules and procedures used to guide the behavior of an individual, a business, or a culture |
| Innovation | A new or different product |
| Mission Statement | A written description of the purpose of a company and the management's philosophy |
| Opportunity | An idea that has commercial value |
| Small Business | Sometimes referred to as "mom and pop" businesses |