| A | B |
|---|
| brand name | A word or name on a product that helps consumers distinguish it from other products. |
| generic products | Products that are plainly labeled, unadvertised, and sold at lower prices. |
| comparison shopping | Checking the price and quality of a product in more than one store. |
| unit price | The cost of an item for a standard unit of measurement, such as an ounce. |
| promotional sale | A sale that gives you a special buy on a new product or a product that's in season. |
| clearance sale | A sale to clear out goods that are going out of season or are no longer profitable to make room for new merchandise. |
| loss leaders | Advertised products that sell for a loss to bring customers into a store so they'll buy other things. |
| impulse buying | Purchasing things on the spur of the moment. |
| warranty | A legal document that states the rights and responsibilities agreed to by the consumer and the store or manufacturer. |
