| A | B |
|---|
| Business Card | To identify and provide contact information for a business or individual. |
| Flyer | To advertise/communicate information about a one-time upcoming event. |
| Brochure | To educate, inform or advertise about a specific topic. |
| Newsletter | To provide informational updates to a specific club, group, or organization on a regular basis. |
| Purpose | The type of publication depends upon the ___ of the communication. |
| Letterhead | Stationary used by businesses and organizations to communicate a message and relay contact information. |
| Interests | Trait of the Target Audience |
| Age | Preteens, Teens, Young adults, and Mature adults are part of this target audience. |
| Education Background | The knowledge and word choices of the audience. |
| Balance | An example of design principle. |
