| A | B |
|---|
| sponsor | a person, organization, or business that gives money or donates products or services to another person, organization, or event in exchange for public recognition. |
| return | the profit the sponsor earns from its support of an athlete or team |
| niche marketing | involves reseraching a target market to determine specific items or services a small group of people will buy. |
| affinity sports | niche markets whose participants are just as passionate about their sports as are enthusiasts of the more traditional sports. |
| selling | the exchange of a product or service for another item of equal or greater value |
| promotion | publicizing or advertising a product, service, or event with the goal of selling it. |
| promotion plan | antother name for promotion mix |
| personal selling | an in person, face to face communication between a seller and a customer |
| advertising | paid communication between the product maker or seller and the audience or customer |
| publicity | any free notice about a product, service, or event |
| sales promotion | includes any action or communication that will encourage a consumer to buy a product, usually short term specials |
| endorsement | is a person's public expression of approval or support for a product or service |
