| A | B |
|---|
| demographics | facts about groups of people |
| business card | a small, rectangular card imprinted with a business's name, logo, and contact information, and often a slogan |
| publicity | free promotion, as opposed to advertising, which is purchased |
| market research | the investigation a business carries out to find out the wants and needs of consumers in order to make its marketing and advertising plans more successful |
| cause-related marketing | marketing that is tied to a social, political, or environmental cause that the entrepreneur wants to support |
| market segment | a group of consumers who have a similar response to a particular type of marketing |
| competitive advantage | a benefit that you can deliver to the consumers in your market better than any of your competitors |
| logo | a distinctive company trademark or sign |
| foundation | an organization that manages donations given by philanthropists |
| statistics | facts/data collected and presented in numerical fashion |
| marketing | business function that identifies consumer needs and responds to them in order to satisfy the customer and make a profit |
| manufacturing | making or producing tangible products |
| survey | set of questions that consumers are asked |
| market share | percentage of the total market for a product that a given company holds |
| philanthropy | a concern for human and social welfare expressed by giving money to charities and foundations |
| brand | a name that distinguishes a business from its competition and makes its competitive advantage instantly recognizable to the consumer |
| mind share | awareness of a product or company created in the consumer's mind by the company's marketing |
| product | something that exists in nature |
| retail | a business that sells products or services directly to the individual consumer |
| service | intangible work providing time, skills, or expertise in exchange for money |
| wholesale | the kind of business that buys from manufacturers or other wholesalers and sells to retail businesses |
| tangible | something that can be touched |
| intangible | something that cannot be touched |
