Java Games: Flashcards, matching, concentration, and word search.

Chapters 8, 10, and 11 Vocabulary Review - (copy)

AB
demographicsfacts about groups of people
business carda small, rectangular card imprinted with a business's name, logo, and contact information, and often a slogan
publicityfree promotion, as opposed to advertising, which is purchased
market researchthe investigation a business carries out to find out the wants and needs of consumers in order to make its marketing and advertising plans more successful
cause-related marketingmarketing that is tied to a social, political, or environmental cause that the entrepreneur wants to support
market segmenta group of consumers who have a similar response to a particular type of marketing
competitive advantagea benefit that you can deliver to the consumers in your market better than any of your competitors
logoa distinctive company trademark or sign
foundationan organization that manages donations given by philanthropists
statisticsfacts/data collected and presented in numerical fashion
marketingbusiness function that identifies consumer needs and responds to them in order to satisfy the customer and make a profit
manufacturingmaking or producing tangible products
surveyset of questions that consumers are asked
market sharepercentage of the total market for a product that a given company holds
philanthropya concern for human and social welfare expressed by giving money to charities and foundations
branda name that distinguishes a business from its competition and makes its competitive advantage instantly recognizable to the consumer
mind shareawareness of a product or company created in the consumer's mind by the company's marketing
productsomething that exists in nature
retaila business that sells products or services directly to the individual consumer
serviceintangible work providing time, skills, or expertise in exchange for money
wholesalethe kind of business that buys from manufacturers or other wholesalers and sells to retail businesses
tangiblesomething that can be touched
intangiblesomething that cannot be touched


Academic Assistant
R. D. Anderson Applied Technology Center

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