| A | B |
|---|
| Unit price | Cost of an item for a standard unit of measurement |
| Consumer Bill of Rights | 7 basic rights to protect consumers |
| Bait and switch | Advertising an item at a low price then trying to sell a higher priced item |
| Better Business Bureau | Organization that helps consumers and handles complaints |
| Market economy | Economy where decisions are made in the marketplace |
| Demand | Amount of goods that consumers are willing to buy at various prices |
| Supply | Amount of goods that producers will provide at various prices |
| Equilibrium price | Theprice at which the amount supplied and the amount demanded meet |
| US Postal Service | Protects against mail fraud |
| Food and Drug Administration | Agency that ensures accurate product labeling & researches new health and drug products |
| Federal Trade Commission | Agency that enforces laws and regulations concerning unfair advertising |
| Generic products | Unbranded products that are sold at reduced prices |
| Law of Demand | Consumers buy less of an item at a higher price |
