| A | B |
|---|
| Price | is the amount that customers pay for products. |
| Promotion | describes ways to encourage customers to purchase products and increase customer satisfaction. |
| Wheeler-Lea Act | requires businesses to tell consumers about negative features of their products. |
| product/service management | is designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs. |
| marketing-information management | is gathering and using information about customers to improve business decision making. |
| distribution | is determining the best way to get a company's products or services to customers |
| marketing | the creation and maintenance of satisfying exchange relationships. |
| marketing mix | describes how a business blends the four marketing elements. |
| product | is what a business offers customers to satisfy needs. |
| selling | includes direct and personal communication with customers to assess and satisfy their needs. |
| distribution | involves the locations and methods used to make products available to customers. |
| niche travel | refers to tours planned around a special interest. |
| ambush marketing | involves causing deliberate confusion for consumers. |
| tourism | is generally considered traveling for pleasure whether it is independent or tour-based. |
| recreational activities | are those involved in travel, tourism, and amateur sports that are not associated with educational institutions. |
| recreation | can be defined as renewing or rejuvenatingyour body or mind with play or amusing activity. |
| entertainment | is whatever people are willing to spend their money and spare time viewing, rather than participating in. |
| entertainment marketing | involves influencing how people choose to use their time and money. |
| gross impression | is the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer. |
| demographics | is specific information such as age ranges, marital status, gender, educational level, attitudes and beliefs, and income. |
| target market | is a specific group of people you want to reach. |
| financing | requires a company not only to budget for its own marketing activities, but also to provide customers with assistance in paying for the company's products or services. |
| sports marketing | is using sports to market products. |
| pricing | is the process of establishing and communicating the value or cost of goods and services to customers. |
| promotion | is using advertising and other forms of communicating information about products, services, images, and ideas to achieve a desired outcome. |
