| A | B |
|---|
| Retail business sells directly to | consumers |
| Part of a product's package used to present information | label |
| Activities that need to be taken to carry out the marketing plan | market tactics |
| document that explains five strategies - product, price, place, promotion, and people | marketing plan |
| Advertisements sent directly to the home | direct mail |
| A promotion that returns part of the purchase price to the customer | rebate |
| The channel that moves a product from producer to customer with no one in between | direct channel |
| Pricing strategy that allows cusotmers to bargain for price | flexible-price |
| using odd prices to suggest bargains and even prices to suggest higher quality. | odd-even pricing |
| Refers to how consumers see products in relation to each other | product positioning |
| Channel that moves a product fromproducer to customer thorugh as intermediary | indirect channel |
| amount of percentage by which a business lowers its original retail prices | markdown |
| Sales promotion in the form of games | sweepstakes |
