| A | B |
|---|
| Packaging | Combining related and complementary services into a single-priced offering |
| Publicity | Free |
| Public Relations | Press releases, press conferences, and media kits |
| Tent Cards | Places information on tables |
| Merchandising | A menu |
| Recognition Programs | Frequent flyer miles |
| Sales Promotion | Kids eat free |
| Personal Selling | Explaining options to clients |
| Time Constraints | Disadvantage of sales promotion |
| Direct Feedback | Advantage of personal selling |
| Drawback of Cooperative Advertising | Loss of total control over message content |
| Cooperative Advertising | Share the cost of promotion |
| Ignored Messages | Disadvantage of advertising |
| Low Cost per Contact | Advantage of advertising |
| Reach | Number of households which receive a newspaper |
| Advertising | TV commercial; Most evident element of the promotional mix; Magazine ad |
| Promotional Mix | Combination of advertising, sales promotion, personal selling, merchandising, and publicity/public relations |
