| A | B |
|---|
| "Everyone else is wearing brand X jeans, so you should too!" | bandwagon |
| A famous basketball player speaks in a commercial about how great Nike shoes are. | testimonial |
| A puppy runs up the stairs with a baby. As the dog ages, he can no longer go up the stairs. The commerical is for dog food that prolongs life. | emotional appeal |
| A political candidate has his photo taken with customers in McDonald's. | plain folks |
| "Eating spinach will turn you into a world-class bodybuilder." | false cause and effect |
| In a campaign speech to a logging company, a Congressman calls his environmentally concious opponent a "tree hugger." | name calling |
| Your teacher feel sorry for you and tells your parents about all your good points, but doesn't mention the many homework assignments you didn't do! | card stacking |
| An ad by a cigarette manufacturer proclaims to smokers: "Don't let them take your rights away!" | glittering generalities |
| radio, TV, newspapers, magazines, etc. | media |
| a funny drawing that exaggerates features, such as making a nose very large | caricature |
| Someone dislikes all 8th graders--with no good reason. | bias |
| because you don't do well in baseball, you think you won't do well at bowling | transfer |
