| A | B |
| Public Policy | The goals that a government pursues in the many areas of human affairs in which it is involved |
| Public Affairs | Issues and events that concern the people at large |
| Trade Association | Interest groups within the business community |
| Labor Union | An organization of workers who share the same type of job or who work in the same industry |
| Public-Interest Group | An interest group that seeks to institute certain public policies of benefit to all or most people in this country |
| Propoganda | A technique of persuasion aimed at influencing individual or group behaviors |
| Single-Interest Groups | PACs that concentrate their efforts on one issue |
| Lobbying | Activites by which group pressures are brought to bear on legislators and the legislative process |
| Grass Roots | Of or from the people, the average voters |