| A | B |
|---|
| testimonial | when a famous person endorses a product |
| plain folks | when ordinary people sell a message or product |
| emotional appeal | the words and images affect your emotions |
| glittering generalities | only tells part of the truth; focuses on one positive aspect of the product |
| bandwagon | encourages you to buy or believe something because if you don't, you'll be left out |
| snob appeal | suggests that if you buy the product, you will be like the glamorous people in the ad |
| name calling | when an ad creates a negative attitude about a different product |
| Example of Testimonial | In a commercial, Justin Bieber sells a brand of phone. |
| Example of Plain Folks | A commercial shows lots of average moms and dads using a particular headache medicine. |
| Example of Emotional Appeal | In a commercial, sad music and images of injured animals are presented to get your sympathy. |
| Example of Glittering Generalities | In a commercial, an insurance company focuses on the money it will save you, and nothing else. |
| Example of Bandwagon | An ad claims that millions of people use it. You feel a little left out because you don't have the product. |
| Example of Snob Appeal | An ad shows a rich person at a fancy resort. |
| Example of Name Calling | An ad makes fun of another phone company. |
