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Parts of a Newsletter

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NameplateThe banner on the front of a newsletter that identifies the publication is its nameplate. The nameplate usually contains the name of the newsletter, possibly graphics or a logo, and perhaps a subtitle, motto, and publication information including Volume and Issue or Date.
Bodythe bulk of the text excluding the headlines and decorative text elements. It's the articles that make up the newsletter content.
Table of ContentsUsually appearing on the front page, it briefly lists articles and special sections of the newsletter and the page number for those items.
Mastheadis that section of a newsletter design, typically found on the second page (but could be on any page) that lists the name of the publisher and other pertinent data. May include staff names, contributors, subscription information, addresses, logo, etc.
Heads, Titleslabels identifying articles and guiding reader: headlines, kickers, deck, subhead, running head, continuation heads
Page NumbersNumbers indicating page sequence appear at the top, bottom, or sides of pages. Usually page one is not numbered in a newsletter
Bylineshort phrase or paragraph that indicates the name of the author of an article in a newsletter. It commonly appears between the headline and start of the article, prefaced by the word "By" although it could also appear at the end of the article.
Continuation LinesWhen articles span two or more pages, a newsletter uses these text lines to help readers find the rest of the article.
End SignsA dingbat or printer's ornament used to mark the end of a story in a newsletter. It signals the reader that they have reached the end of the article.
Photos / IllustrationsA newsletter design layout may contain photographs, drawings, charts, graphs, or clip art.
Mailing PanelNewsletters created as self-mailers (no envelope) need this. This is the portion of the newsletter design that contains the return address, mailing address of the recipient, and postage. It typically appears on one-half or one-third of the back page so that it faces out when folded.
Pull-QuotesUsed to attract attention, especially in long articles, it is a small selection of text "pulled out and quoted" in a larger typeface.


Professional Educator
Omaha South High Magnet School
Omaha, NE

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