| A | B |
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| Retailing | All business activities concerned with the sale of products to the ultimate users of the product |
| e-tailers | e-commerce firms with retailing operations on the internet |
| independent retailer | a retail establishment that is not owned or controlled by any other org. |
| leased department retailer | an independent retailer that owns the merchandise stocked but leases the floor space from another retailer, usually operating under the retailers name |
| chain store | one of a group of two or more stores of a similar type, centrally owned and operated |
| corporate chain | a chain consisting of 11 or more stores |
| ownership group | an org. made up of stores or small chains each with a separate name, identity, and image but all operating under the central owner. |
| Specialty store | a retail establishment that sells a single product or few related lines |
| Department store | a departmentalized retail outlet, often large, offering a wide variety of products and generally providing a full range of customer services |
| Supermarket | any large self service departmentalized retail establishment but especially one that sells primarily food items. |
| Scrambled Merchandising | the offering by a retail establishment of products not traditionally associated with that establishment |
| Convenience store | a small grocery store stressing convenient and quick service and typically charging higher prices that other retailers selling similar products |
| Mass merchandise retailer | a retailer that sills products at discount prices to achieve high sales volume also called mass merchandise discount store There are 2 basic types of mass merchandise retailers, general mass merchandise and specialty mass merchandise |
| Catalog showroom | a general mass merchandise outlet where customers select goods from a catalog and store employees retrieve the selected items from storage |
| Warehouse club | a general mass merchandise outlet at which only members are allowed to shop |
| Off-price retailer | a specialty mass merchandise outlet offering a limited line of nationally known brand names |
| Category superstore | a specialty mass merchandise outlet offering extensive assortment and depth in a specific category also called category killer |
| Direct marketing | marketing in which advertising, telephone sales, or other communications are used to elicit a direct response, such as an order by mail or phone, also called direct response retailing |
| e-tailing | computer interactive retailing over the internet |
| shopbot | a smart agent software program that performs shopping tasks for online shoppers |
| wheel of retailing | the theory that new forms of retail institutions enter the marketplace as low status, low margin, low price operations and then gradually trade up, opening a market position for a new low end retailer |
| dialectic theory | a theory describing the interaction of an existing retail institution with a challenging institution to yield a new retail institution that has some characteristics of both |
| general specific general theory | a theory describing the development of retailing as a cyclic process in which general merchandisers are replaced by specificity merchandisers, which In turn are replaced by general merchandisers and so on |
| atmospherics | physical characteristics of a stores environment, such as appearance, layout, and displays |
| service level | extent of extra services provided to customers. Service level is often related to price |
| store image | everything consumers see in a store that affects how they feel about the store. |
| wholesaler | an organization or individual that serves as a marketing intermediary by facilitating transfer of products and title to them. Wholesalers do not produce the product, consume it, or sell it to ultimate consumers |
| merchant wholesaler | an independently owned wholesaling concern that takes title to the goods it distributes |
| full service merchant wholesaler | a merchant wholesaler that provides a complete array of services such as delivery, credit marketing information, and advice, and managerial assistance, also called a full function wholesaler |
| general merchandise wholesaler | a full service merchant wholesaler that sells a large number of different product lines |
| general line wholesaler | a full service merchant wholesaler that sells a full selection of products in one product line |
| specialty wholesaler | a full services merchant wholesaler that sells a very narrow selection of products |
| limited service merchant wholesaler | a merchant wholesaler that offers less than full service and charges lower prices that a full service, also called a limited function merchant |
| cash and carry wholesaler | a limited service wholesaler that does not offer delivery or credit |
| truck wholesaler | a limited service wholesaler that sell a limited line of items from a truck, thus providing immediate delivery also called truck jobber |
| direct marketing wholesaler | a limited service wholesaler that uses catalogs or the internet, mail or telephone ordering and parcel delivery |
| drop shipper | a limited service wholesaler that often deals in bulky products that takes customers orders and arranges shipment of merchandise from the producer directly to the customer also called a desk jobber |
| Rack jobber | a limited service wholesaler that contracts with a retailer to place display racks in a store and to stock those racks with merchandise |
| Agent | a wholesaler that does not take title to the goods. Agents sometimes take possession of goods but function primarily to bring buyers and sellers together or otherwise help consummate a marketing transaction |
| Broker | an agent intermediary whose major role is placing buyers and sellers in touch with one another and assisting in contractual arrangements |
| Commission merchant | an agent intermediary similar to a broker but having certain additional decision-making powers, such as the power to make price adjustments |
| Auction company | an agent intermediary that brings together buyers and sellers. Auction companies often assemble merchandise for sale in a central location and sell it by means of a bidding process |
| Manufacturers agent | an independent agent that represents a limited number of noncompeting suppliers in a limited geographical area, also called a manufacturers representative |
| Selling agent | an independent agent similar to a manufacturers agent but representing a given product in every area in which it is sold, rather than in a limited geographical area |
| Sales office | a wholesaling establishment that is maintained by a manufacturer for its own product and does not carry an inventory of the product |
| Sales branch | a wholesaling establishment that is maintained by a manufacturer for its own product and carries an inventory of the product |
