| A | B |
|---|
| product | goods or services that a company makes available |
| price | the value placed on a product |
| place | a proper or appropriate location or position |
| promotion | decisions about advertising, personal selling, sales promotion and publicity used to attract potential customers |
| target market | a group of people identified as those most likely to become customers |
| customer | a person who purchases goods and/or services |
| consumer | a person that uses a product or service |
| segmented pricing | a pricing strategy that uses two or more different prices for a product |
| psychological pricing | a marketing practice based on the theory that certain prices have a psychological impact |
| discounts | to offer for sale or sell at a reduced price |
| selling | of or pertaining to a sale or sales |
| advertising | a form of nonpersonal promotion in which companies pay to promote ideas, goods or services in a variety of media outlets |
| sales promotion | all marketing activities that are used to stimulate purchasing and sales |
| personal selling | any form of direct contact between a salesperson and a customer |
