| A | B |
|---|
| Which one of the following promotes the value of the product or service to the customer? | benefit |
| Which plan looks at the people aspects of a business? | organizational plan |
| Which one of the following offers technical and general assistance to entrepreneurs in a specific profession or industry? | trade associations |
| Which one of the following presents the company's strategy for making the customer aware of the product or service it's offering? | marketing plan |
| A document that describes a new business is a | business plan |
| The channel used to deliver a service directly to the customer with no one in between is a(n) | direct channel |
| The channel used to deliver a product through wholesalers is a(n) | indirect channel |
| Which one of the following helps the entrepreneur decide whether a new business concept has potential? | feasibility analysis |
| Creating a(n) ____________________ involves a great deal of research. | business plan |
| A competitive grid lists the competition, ____________________, benefits, distribution, and strengths and weaknesses. | customers |
| A(n) ____________________ is a group of businesses with a common interest. | industry |
| ____________________ competitors are in the same or nearly the same business as you. | Direct |
| Local ____________________ offices provide information about the local economy, business trends, and business needs. | chamber |
| A(n) ____________________ is a working model. | prototype |
| You need to include a(n) ____________________, table of contents and headings, and supporting documents in your business plan. | cover page |
| The ____________________ plan presents the forecasts for the future of the business. | financial |
| a distinctive aspect, quality, or characteristic of the product or service | feature |
| people most likely to buy a business's products or services | target customers |
| the means for supplying the product to the customer | distribution channel |
| a clear and concise description of an opportunity | business concept |
| a brief recounting of the key points in a business plan | executive summary |
| used to organize important information about the competition | competitive grid |
| expresses the specific aspirations of a company | vision statement |
| a federal agency that provides services to small businesses and new entrepreneurs | Small Business Administration |
