| A | B |
|---|
| Better Business Bureau | Name of the organization that is supported by businesses and has the purpose of improving local business practices. |
| bankruptcy | When an individual or business has debts that are greater than their assets and cannot be paid. |
| balance sheet | A report that tells the financial status of a business. |
| inventory control | A system of recording that shows a retailer the goods he has on hand, the items he has sold and their value. |
| layout | The arrnagment of the advertisement copy and art on the printed page. |
| group advertisement | An advertisement that shows and describes several related items. |
| manufacturer owned chain | A store that is owned and managed by a manufacturer primarily to sell the products that it produces. |
| franchising | A retail system under which a supplier gives a retailer the right to use the company's name in a specified location to sell certain goods and services. |
| communication | An exchange of information between two or more people. |
| post testing | Research attempting to measure the effectiveness of an advertisement after it has appeared in various media. |
| pretesting | Research attempting to measure the effectiveness of an advertisement before it is printed or broadcasted. |
| business license | Legal or official permission, required by many communities, to operate or run a business. |
| trade-in | A used item that a customer gives to the retailer as a partial payment of the price of a new item. |
| hidden benefits | The advantages of a product that are not immediately obvious to the customer. |
| trading area | The geographic area from which a store draws its customers. |
| clearance sale | A sale that the retailer uses to remove leftover items from the selling floor. |
| price lines | A system by which assortments of similar merchandise are offered at the same prices, for example, $100, $150, $200 suits. |
| loss leader | An item that is actually sold, on purpose, for less than its cost to the store. |
| merchandise plan or sales budget | A projection in dollars of sales goals for a deparment, a merchandise line, or an entire store. |
| over bought | When a store has more goods in stock and on order than the demand requires. |
