| A | B |
|---|
| A brand that is owned and initiated by wholesalers and retailers is a ________________________________. | Private Distributor brand |
| Products that cost less because they are not usually advertised or promoted. | Generic |
| This type is generally sold in supermarkets and discount stores. | Generic brands |
| This type of brand appeals to customers who want the quality and performance of manufacturers' brands but at a lower price. | Private Distributor brands |
| This type of brand helps to promote store loyalty. | Private Distributor brands |
| _____________________ are popular with retailers because of high gross margins. | Private Distributor brands |
| Brands owned and inititated by producers are _________________. | National brands |
| A branding strategy that uses an existing brand name to promote a new or imporved product in a company's product line. | brand extension |
| A strategy that combines one or more brands to increase sales for each individual brand. | co-branding |
| A unique symbol, coloring, lettering, or other design elements. | brand mark |
| A brand name, brand, mark, trade, name, trade character, or combination of these elements that is given legal protection by the federal government | trademark |
| A name, term, design, symbol, or combinatin of these elements that identifies a business, product, or service and distinguishes it from its competitors | brand |
| A word, group of words, letters, or numbers that represent a product or service; also known as a product brand | brand name |
| A combination of manufacturer, private distributor, and generic brands as a strategy to sell products. | mixed brand |
| A phrase or symbol that identifies and promotes a company or a division of a particular corporation, also called a corporate brand | trade name |
| A legal authorization by a trademarked brand owner to allow another company to use its brand, brand mark, or trade character for a fee | brand licensing |
| A specific type of brand mark, one with human form or characteristics | trade character |
| Some products such as beef, corn, and eggs carry a(n) ________________ to state the quality of the product. | grade label |
| Companies such as Ben & Jerry's use ______________________ to promote a social or political cause. | cause packaging |
| This type of product bundling generally allows the customer to purchase products or services together for a cheaper price than they could get them for separately. | mixed bundling |
| Packaging that useds preformed plastic molds surrounding individual items arranged on a backing are known as __________________. | blisterpacks |
| A __________________ label gives information about a product's use, care, performance, and other features. | descriptive |
| What incorporates technologies that keep food fresh without refrigeration for extended periods? | aseptic packaging |
