| A | B |
|---|
| Bleed Page | A page in which the advertisement is printed to the edge of the page leaving no border. |
| Broadcast media | Agencies or instruments such as radio and television that use verbal communication to share a message with the public. |
| Buying Allowance | Price discount given by a manufacturer to increase the desire of a wholesaler or retailer to purchase the product. |
| CPM | The media cost of exposing 1,000 readers to an ad |
| Extensive Coverage | Reaching a larger audience |
| Frequency | The average number of times a person in the target audience is exposed to a promotional message. |
| Incentives | Products earned through contests, sweepstakes, and rebates. |
| Institutional Advertising | Advertising designed to create a favorable image and goodwill for a business or organization. |
| Intensive Coverage | Reaching a smaller group of people more often. |
| Media | Agencies, means or instruments used to deliver promotional messages to the public |
| News Release | A prepared statement or story that provides newsworthy information about the business or organization providing it |
| Online Media | The internet used as a vehicle to deliver messages to customers. |
| Personal Selling | A form of promotion that uses planned, personalized communication inorder to influence customer buying decisions and ensure satisfaction. |
| Premiums | Low cost items given to the consumer at a discount or for free. |
| Press Conference | A meeting to which a business or organization invites media for the purpose of distributing information about a newsworthy event. |
| Press Kit | A folder containing feature stories, articles, photographs, and or news releases about the company, product, or persons which has been prepared to assist the media |
| Primary Circulation | The total number of copies of print media sold |
| Print Media | Agencies or instruments such as newspapers, magazines, direct mail, signs and billboards which ise writeen communication to deliver messages to the public. |
| Product Promotion | Communication used to persuade consumers to buy a particular product/service. |
| Product Samples | Trial size products generally sent through the mail or distributed at the bsuiness and given to the consumer free of charge. |
| Promotional Mix | The combination, or blend of the different types of promotion |
| Publicity | Information that is provided to the public by the media or other sources at no cost to the business |
| Reach | The number of people in a target audience who are exposed to a promotional message |
| Secondary Circulation | The number of people who read a publication by do not acutally purchase it (pass along readers) |
| Slotting Allowances | Money paid by a manufacturer to the retailer for placing a product in the store, perhaps in a specific location |
| Specialty Media | Inexpensive, useful items with the name of the advertiser printed on then that are used to gain customer recognition or serve as reminders |
