| A | B |
|---|
| The part of the product's package used to present information is the | label. |
| This strategy involves how you will deliver your goods and services to your customers. | place strategy |
| Which of the following describes the channel that moves a product from producer to customer through an intermediary? | indirect channel |
| Which refers to the activities that need to be taken to carry out the marketing plan? | market tactics |
| Which of the following describes the channel that moves a product from producer to customer with no one in between? | direct channel |
| The term used to refer to how consumers see products in relation to each other. | product positioning |
| A document that explains five strategies – product, place, price, promotion, and people. | marketing plan |
| A product placed in all suitable sales outlets is using which of the following forms of distribution? | intensive distribution |
| The ____________________ must be directed toward the target market. | marketing mix |
| One reason to eliminate a product in a line is poor ____________________. | sales |
| ____________________ identify what a business does with their marketing efforts. | Marketing objectives |
| Many businesses add ____________________, an assurance of the quality of a product. | guarantees |
| The method of ____________________ a company employs affects the time it takes for a product to reach consumers. | transportation |
| The four strategies that make up the marketing plan are product, place, price, and ____________________. | promotion |
| ____________________ limits the number of sales outlets in an area. | Selective distribution |
| ____________________ move products between producers and final users. | Intermediaries |
| the path a product takes from producer to final user | channel of distribution |
| the container or wrapper that holds a product | package |
| the name, symbol, or design used to identify a product | brand |
| limits the number of distribution outlets to one per area | exclusive distribution |
| investing in products with which a business is not currently involved | diversification |
| all the products a company makes or sells | product mix |
| products packaged with the retailer's rather than the manufacturer's name on them | private brand |
| the particular combination of product, price, place, promotion, and people strategies used to reach a target market | marketing mix |
