| A | B |
|---|
| Alignment | Lining up top, bottom, middle, or sides of text to a graphic element on a page |
| Symmetrical balance | Designs are centered both horizontally and vertically on a page |
| Asymmetrical balance | Off-centered alignment or mismatched number of elements on a page |
| Radial balance | Elements swirl around in a circular path on a page |
| Contrast | Using both big and small elements on a page |
| Proximity/Unity | Grouping of elements to demonstrate a relationship to each other |
| Repetition/Consistency | Repeated use of an aspect of design throughout a layout |
| White space | Negative or blank space on a layout |
| Rule of thirds | Visually dividing a layout into three grids vertically and horizontally on a page |
| Lines | Element of design used to organize information or lead the eye |
| Font | A specific size, weight, and style applied to a character |
| Font style | The slant and weight of a character, such as bold and italic |
| Font family | A group of similarly formatted characters |
| Serif fonts | Fonts with letters that have attributes at the tips that have weight and dimension |
| Sans serif fonts | Fonts with letters that do not have attributes on the tips |
| Ornamental fonts | Fonts that are designed to catch the eye, use sparingly |
| Script fonts | Fonts that appear to have been written by hand |
| Monospaced fonts | All letters share an equal width |
| Proportional fonts | All letters have different (varying) widths |
