| A | B |
|---|
| Art | Illustrations and photographs used to convey meaning and add appeal |
| Balloon | A circle or bubble enclosing copy in an illustration, often used in cartoons |
| Bleed | A print effect in which a color, object or image appears to run off the edge of a page. |
| Caption | Brief descriptive text accompanying an image or chart. |
| Drop Cap | An enlarged character at the beginning of a paragraph that drops below the line of text |
| Running Headlines/Footers | Running text at the top and/or bottom of a document. |
| Jumpline | Line which tells readers which page to refer to for the continuation of an article. |
| Pull Quote | Quotation taken directly from the body of the article. |
| Rules | Horizontal or vertical lines that can be applied to paragraphs, text boxes, and objects in a publication. |
| Sidebar | Square box filled with information related to the main story or to a completely separate article. |
| Text Box | Container for text that can be placed and formatted independently of other text. |
| Watermark | A semitransparent image in the background of printed material |
| Endmark | A symbol that indicates the end of an article or news item |
| Reverse Text | Text that is the opposite to what the reader is accustomed. |
