| A | B |
|---|
| Institutional | Type of promotion that attempts to create a favorable impression and goodwill for business. |
| Selling | Space assigned for interior displays, sales transactions and demonstrations. |
| Merchandise | Space allocated for inventory. |
| Personal | Store personnel use space for breaks and lockers. |
| Customer | Space assigned for comfort and convenience. |
| Storefront | Total exterior of store. |
| Open display | a display which allows customers to handle merchandise. |
| Shoplifting | closed displays prevent this type of theft. |
| Closed display | type of display that allow customers to look but not touch. |
| Point of Purchase | promotes impulse purchases. |
| One itme display | Display with single product promotion or advertised special |
| Line of goods | Disply with one kind of product but several brands. |
| Rlated Merchandise display | Displayed items that are meant to be used together. |
| Variety dsiplay | A collection of unrelated itmes to emphasize price. |
| Store layout | The way the floor space is allocated to facilitate sales and serve the customer. |
| Formal | A design element that puts like size items together |
| Informal | A design element that small with large items. |
