| A | B |
|---|
| Public relations | Goodwill generated to increase sales and positive public perception. |
| Consumer Relations | PR that works specifically to handle customer issues and benefits. |
| Employee Relations | PR that works with personnel to create programs to promote loyalty and morale. |
| PR Specialist | Personnel that works with customers, employees and media. |
| News Release | A prewritten story about a compnay that is sent to media. |
| Press Kit | A folder containing articles, facts and successes of company to be used for media relations. |
| Publicity | is not paid for, it makes the information provided more credible to many people. |
| News Release | should be sent to all media at the same time to increase the chances that the material will be used. |
| Press Conferance | is primarily used by larger companies to announce a major event to all media at one time. |
| Consumer Affairs specialist | design programs to reflect consumer needs for information on topics such as nutrition, health and wellness, and product safety. |
