| A | B |
|---|
| Marketing is the creation and maintenance of | satisfying exchange relationships |
| Gathering and using information about customers to improve business decision making involves | marketing-information management |
| The success of sports marketing does not depend upon | ambush marketing |
| To satisfy customer needs, you must do all of the following except | charge prices to maximize company profits |
| Fisher Price tests new toy ideas with children and parents to make sure kids enjoy playing with the toys. This is an example of | product management |
| Gross impressions do not | occur accidentally |
| The popularity of teams and sports figures is based upon | winning |
| The study of economics of the entire society is referred to as | macroeconomics |
| Profit is | the amount of money remaining from revenues after all expenses are paid |
| The amount of satisfaction that people believe they receive from the entertainment is referred to as | economic utility |
| Bringing a new professional team to a major city is an example of | a speculative risk |
| Ethical behavior involves | acting in a mature, responsible manner |
| Forecasting involves | predicting costs and revenue |
| __________ is the possibility of financial gain, loss, or personal injury. | Risk |
| Risk retention involves | assuming the cost of an uninsurable risk |
| Microeconomics | studies the relationships between individual consumers and producers |
| The greatest reason for being in business is | the profit motive |
| The __________ shows assets, liabilities, and net worth. | balance sheet |
| The __________ industry is the world’s largest industry. | travel |
| Orlando, Florida, is a popular location for conferences due to | numerous theme parks, a large number of hotel rooms, a huge convention center. |
