| A | B |
|---|
| is not true about the Hong Kong Disneyland resort? | Disney has sole ownership. |
| __________ serves as the international governing body for the game of soccer. | FIFA |
| Theme parks are opening in India due to | more discretionary income, available leisure time, economic growth |
| Football (soccer) | was at times banned in some international cities due to poor fan behavior |
| A business project in which two or more organizations work together and share the costs and profits is called | a joint venture |
| Popular motivational speakers from the world of sports | have a message that interests the audience |
| Sports __________ last one or two days and focus on only one skill. | clinics |
| __________ is not part of Maslow’s Hierarchy of Needs. | Financial stability |
| __________ segmentation divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the United States. | Geographic |
| Realization of one’s self potential is referred to as the __________ need in Maslow’s Hierarchy of Needs. | self-actualization |
| Emotional purchases are more likely not to occur when | individuals are shopping for groceries on a tight budget |
| Most consumers | have limited financial resources & use the decision-making process to decide how to spend their limited resources |
| External sources of information for businesses do not come from | the company’s financial reports |
| Secondary data | has already been collected for some other purpose |
| The first step in marketing a product is to determine | who specifically the customer is for the product |
| Purchases based upon careful thought and sound reasoning are __________ purchases. | rational |
| The first step for marketing research is to | discover and define the problem |
| Price points | are the range of prices charged for a category of merchandise |
| Decision making for most companies is mainly based on | a combination of gut-feeling, intuition and marketing research |
| Ethical research | respects confidentiality |
| __________ research is conducted by an independent company and then offered for sale to everyone in an industry. | Syndicated |
| __________ research includes reports of other completed research used to help define the problem. | Desk |
| Click-through rate is calculated by | dividing the number of times an ad is clicked on by the number of times an ad is shown |
| A(n) __________ is a small data file that is placed on the hard drive of a web site visitor that collects and reports data about the visitor. | cookie |
| __________ are surveys of people’s opinions. | Polls |
| What is the final step for marketing research? | implement and evaluate the results |
| A strategy can be developed after the __________ is determined. | tactic |
| __________ involves how the product or service will be made available to customers. | Distribution |
| Test marketing | determines how customers will react to a new product |
| The product portfolio | is the entire line of products offered by a company |
| The Internet | is an efficient means of collecting consumer data |
| Marketing intelligence | is information gathered about competitors |
| Raw data are not | predictions |
| The marketing concept does not focus attention on | economic conditions |
| __________ are physical features that can be seen and felt. | Tangible parts |
| __________ is an example of a product enhancement for a new automobile. | Heated seats |
| A __________ is the legal protection of words and symbols used by a company. | trademark |
| Which of the following is not a stage of brand recognition? | introduction |
| The first stage of brand recognition is | nonrecognition |
| The bottom line for college sports is | winning |
