| A | B |
|---|
| Amateur athletes | perform on college teams |
| A grass-roots effort occurs when an unknown person or event is propelled into the spotlight by | the fans |
| When a player is arrested, the __________ is responsible for maintaining relations with the public and news media. | publicist |
| Which of following is not a top priority for professional sports? | increasing revenue through higher ticket prices |
| Advertising is not | delivered by a consumer to the product maker or seller |
| Advertising | informs consumers about new products and services, allowing them to make comparisons among the alternatives |
| The final step in the advertising process is | measuring the effectiveness of the advertising |
| The theme of an advertisement is related to the | tagline |
| The __________ is critical to the survival of widely distributed entertainment shown by television networks. | advertising revenue |
| The first step for developing a promotional plan is to | identify the target customers |
| A quantitative measurement | provides information in terms of numbers or percentages |
| Online music stores use a technique where users recommend songs to their peers. This relationship is called | social networking |
| The __________ is a U.S. governmental agency whose principal mission is the promotion of consumer protection and competitive business practices. | Federal Trade Commission |
| the following is not true about endorsements? | If the product changes in any way, the endorser can still be a spokesperson even if he/she does not use the new product. |
| the following is not true about trade shows? | They are not as popular as they used to be. |
| The __________ are the most famous and prestigious of the entertainment awards given by the Academy of Motion Picture Arts and Sciences. | Oscars |
| Cannes Awards | are presented for feature films and short films |
| Entertainment awards are an important form of | publicity |
| Event coordinators are responsible for | marketing, project management, post-event analysis |
| Sports and entertainment marketing venues | have many opportunities for small businesses & subcontract jobs to small businesses |
| Which of the following is not always a characteristic of successful entrepreneurs? | highly educated |
| The greatest amount of business communication takes place | on the telephone |
| Statistics show that over half of new businesses fail within __________ years. | 5 |
| The executive summary of the business plan includes | a brief description of the entrepreneur’s business idea |
| Job analysis is part of the | planning and staffing process |
| the following is not a fringe benefit? | overtime pay |
| The cafeteria plan | allows employees to select from a choice of fringe benefits |
| Risks at popular concerts include | overcrowding, moshing, & stage diving |
| Which of the following is not a safety precaution concert fans should take? | locate near the front of the stage |
| Concert venue owners seek to manage risks by using all of the following methods except | providing fans with specific areas equipped for stage diving |
