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Java Games: Flashcards, matching, concentration, and word search. |
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MKT 2.02 Matching, Flash Cards, Concentration, and Word Search
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| Marketing mix | A combination of decisions a business makes in order to best reach its target market. Known as the four Ps (product, price, place, promotion). |
| Product | Businesses must decide which products to offer customers. |
| Promotion | includes advertising, personal selling, sales promotion, and publicity |
| Place | Having the product available at the right time and location. Also known as distribution. |
| Promotion | Informing and reminding customers of the products available to them and persuading them to purchase. |
| Price | The amount a business charges customers for a product. |
| Marketing | Developing, promoting, pricing, selling, and distributing products |
| target market | The group of consumers a business desires to have as customers. |
| marketing concept | A business approach that directs all marketing efforts towards satisfying customer’s wants and needs. |
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