| A | B |
| Design | A consistent look contained with in a publication. |
| Masthead | The arrangement of text and graphic elements found at the beginning of of a newsletter with its name, volume, issue, and date, which remains consistently formatted from issue to issue. |
| Mask | An object designed to hide a specific area. |
| Optical Center | The point around which objects on the page are balanced, approximately 3/8" from the top of the page. |
| Symmetrical Balance | Objects are placed equally on either side of an imaginary vertical line. |
| Asymmetrical Balance | Designing a page to balance elements to achieve a more dynamic and informal appearance then symmetical balance. |
| Matte | A colorful shape posistioned behind an object to make it stand out. |
| Designs | Stylized publications in which you choose the layout and choice of colors, fonts, and artwork. |