| A | B |
|---|
| boycott | an organized effort to influence a company by refusing to purchase its products |
| code of ethics | a set of standards or rules that guide ethical business behavior |
| consumerism | the organized actions of groups of consumers seeking to increase their influence on business practices |
| ethics | moral principles or values based on honesty and fairness |
| green (environmental) marketing | marketing activities designed to satisfy customer needs without negatively impacting the environment |
| international trade | the sale of products and services to people in other countries |
| self-regulation | taking personal responsibility for actions |
| social responsibility | concern about the consequences of actions on others |
