| A | B |
|---|
| channel members | the businesses used to provide many of the marketing functions during the distribution process |
| channel of distribution | all of the businesses involved in completing marketing activities as products move from the producer to the consumer |
| decision | a choice among alternatives |
| integrated | occurs when marketing is considered an essential part of the business and is involved in all important business decisions |
| market opportunity analysis | studying and prioritizing market segments to locate the best potential based on demand and competition |
| market segments | groups of similar consumers within a larger market |
| non-business organization | has something other than providing products and services for a profit as its primary focus |
| strategy | a plan that identifies how a company expects to achieve its goals |
| target market | a clearly defined segment of the market to which a business wants to appeal |
