| A | B |
|---|
| balance | visual weight of an object |
| proportion | size relationship of various parts |
| contrast | point of emphasis to draw the viewer eye |
| variety | elements of interest in a product |
| harmony | items placed in an agreeable manner |
| unity | components in agreement with no elements out of place |
| rhythm | repetition giving appearance of movement |
| line | linear marks made with a brush or pen |
| shape | self contained defined area of geometric or organic form; 2 dimensional |
| form | 3 dimensional form or figure |
| color | use of various hues to emphasize characteristics in the design |
| space | the volumetric characteristics of the design |
| texture | the "feel" of a product |
| shade | use of various intensity levels |
| repetition | repeating similar elements in a consistent manner |
| Variation | change in form, size or location (rhythm) |
