| A | B |
|---|
| Advertising | An announcement to the public about goods or services. |
| Brand name | A specific name used exclusively by a company to identify a product. |
| Impulse buying | Buying suddenly, without any thought or planning. |
| Label | Printed information that is attached to a product. |
| Private brand | A special name used by large stores and chains of stores on their own labels. |
| Prorated | Divided proportionally. |
| Shoplifting | Stealing merchandise from stores. |
| Warranty | A promise to replace, repair, or service a defective product. |
