| A | B |
|---|
| Ethics | Guidelines for human behavior; the study of moral choices and values; choosing between right and wrong. |
| Ethical behavior | Knowing the difference between right and wrong and consciously choosing to do right. |
| Code of ethics | A systematic set of rules and procedures used to guide the behavior of an individual, a business, or a culture. |
| Business ethics | Applying principles of right and wrong to situations in the workplace. |
| Treat all customers | with respect. |
| Inform customers of possible | dangers of your products/services. |
| Serve as a role | model to others |
| Always treat employees | fairly and honestly |
| Establish company policies and procedures to guide | employees’ actions |
| Contribute | money to charities |
