| A | B |
| Texts are effective when | they change the audience in the way the author desired. |
| Texts are clear when | the audience almost always understands what is said. |
| Texts are thorough when | almost all of the relevant questions the audience could ask are already answered. |
| Texts are well-organized when | the audience can move through the text easily. |
| Texts are logical when | they remain relevant and consistent throughout. |
| To communicate is to | express and receive thought. |
| The author | expresses thought. |
| The audience | receives thought. |
| When we reflect, we | express thoughts to ourselves, so we can make those thoughts more clear, thorough, well-organized and logical. |