| A | B |
|---|
| Economic Utility | “Refers to the value or usefulness of a product in fulfilling customer needs and wants. |
| Form Utility | ” Refers to a product's being in a form that (1) can be used by the customer and (2) is of value to the customer.” |
| Logistics | “The flow of goods or services between the point of origin and the point of consumption to meet customers' requirement .” |
| Place Utility | “Having products available where they are needed by customers.” |
| Possession Utility | “Refers to the value or usefulness that comes from a customer being able to take possession of a product.” |
| Power Retailer | “Retailers that are characterized by large market share and low prices.” |
| Procurement | “raw materials, component parts, and supplies bught from outside teh organization to support a company's operations” |
| Customer Service | “keeping existing customers happy which involves making sure that the right person receives the right product at the right time in the right condition and at the right cost. “ |
| Time Utility | “Having products available when they are needed by customers.” |
| Market Demassification | "an ever-increasing number of market segments leads to distinct preferences. (one size does not fit all) |
