| A | B |
|---|
| Group | a self defined geographick area within a District |
| Net Sales per Female 18+ | Annual Avon Sales Dollars per Female 18+ |
| Block Groups | consist of 200-350 households |
| Census Tract | 1,500 Households per census tract |
| Ethnicity | Africian American or Hispanic population |
| Market Penetration | Number of females 18+ per Avon Representatives within a defined geographical area |
| Tiers | Average Campaign Sales by Representative |
| Market Type | Urban/Rural/Suburban |
