| A | B |
|---|
| goal | something a person intends to acquire , achieve, reach or accomplish |
| specific | exact, clearly defined or explained |
| measurable | a figure that can be objectively assessed - a measurable cost or time |
| attainable | able to be reached |
| realistic | in keeping with reality, likely to happen |
| time-bound | containing a date when a goal will be reached |
| alternative | an option or choice |
| pro | a reason in favor of an option; a potential benefit |
| Con | A reason in opposition to an option; a potential limitation or weakness |
| impulse | a whim or sudden desire to do something; act without thinking. |
| habit | a learned behavior that is repeated over and over, usually without thinking. |
| cultural | related to the traditions, beliefs, roles and communication styles of a group |
| societal | related to all people, collectively |
| demographic | statistical data about a population |
| economic | related to the state of the economy, the financial balance of a population |
| technology | products, resources, and systems used for specific purposes |
| media | print, sound, and image channels through which information is conveyed |
| legal | related to the law |
| moral | related to a sense of right and wrong |
| need | something one must have in order to live |
| want | something one desires to improve quality of living that is not required to live |
| value | a fundamental belief about what is desirable and worthwhile |
| standard | a measure of quality or excellence |
| priority | the relative importance a person places on a value, goal or alternative. |
