| A | B |
| oral style | the way a presenter uses language |
| clarity | clear words and speech |
| force | the intensity of your message |
| beauty | adds life to your message |
| visual image | your ability to create pictures with your words |
| emotional element | makes your audience feel something |
| sound | how the words appeal to others |
| transitions | help you move through your presentation smoothly (Furthermore, Also, Finally...) |
| signposts | label your main ideas (my first point is...) |
| previews & summaries | Provide listening clues or memory hooks for your audience |