| A | B |
|---|
| Mobile Concessions | carts or units that sell food and beverages. |
| Hawkers | Vendors that sell food and beverages to attendees in the seating areas. |
| Counter-service | similar to quick-serve restaurants or food courts. |
| Full-service restaurant | Sit-down, public eating places with services provided by a wait-staff. |
| Suites | Rooms with a view of the event that have seating and food & beverage services with a full-service wait staff. |
| Specialty Services | Includes services such as the combination of an event and a segment of the food & beverage industry |
| Contracting | an agreement between a venue and an external company that provides food & beverage services. |
| Self-operaing | owning and operating ones own food & beverage services. This is also referred to as in-house operations. |
| Start-up costs | costs associated with the initial venture of owning a business. For example, equipment, signage, utilities. |
| Cost of goods sold | includes all costs associated with manufacturing products or purchasing goods for resale. For example, food, wrappers, condiments, paper products, and containers. |
| Operating expenses | include costs associated with the day-to-day operations of the business. |
| Fixed Operating expenses | these expenses do not vary over a specified period of time. For example, insurance, rent or leases, depreciation on equipment, and employee salaries. |
| Variable costs | these costs vary on a monthly basis. For example, supplies, utilities, advertising, and security. |
| On-site merchandising | This can occur in a permanent merchandise stand or a mobile cart. For example, a kiosk (a small freestanding booth). |
| Displays | These should be located near entrances, restrooms, concessions, exits, or any high traffic area. For example, a vending location near an entrance will be visible and attract customers. |
| vending location | This should be within close proximity to a restocking area. For example, an ice machine near concession stand or a stock room near a t-shirt stand. |
| display signs | These should be above eye level, three dimensional, lighted and colorful. |
| Test marketing | This is important to ensure the effectiveness of a good or service. |
