| A | B |
| "Babe" Didrickson | 1st female to sign an endorsement contract |
| Max Muhleman | founded the leading sports marketing co. in the US |
| Lucille Ball | one of the 1st tv leading ladies |
| Charlie Chaplin | wore baggy pants, a tight coat, large shoes and a derby hat to perform his comedy routine |
| Nike | first established as Blue Ribbon Sports |
| Disney Land | California based national theme park |
| Title IX | legislation that gives female athletes the same opportunities as male athletes |
| Stephen Spielberg | famous movie director for movies such as E.T. |
| Elvis Presley | gave a controversial performance that cost him some support |
| Jackie Robinson | broke color barriers when offered a contract to play baseball for the Brooklyn Dodgers |
| Jackie Joyner-Kersee | first female names "The Sporting News Man of the Year" |
| Michael Jordan | marketed as Air Jordan |
| Muhammad Ali | promoted himself as "I am the greatest" |
| Walt Disney | developed EPCOT |
| NCAA | governs collegiate athletics |
| Babe Ruth | baseball's first great slugger |
| The Beatles | created the 1st concept album |
| Vince McMahon | coined "Sports Entertainment" |
| Bill France | founded NASCAR |
| "the house that Ruth built" is considered another name for this venue | Yankee Stadium |