| A | B |
|---|
| Lines | used to organize information, simulate movement, lead the eyes and enhance a design. |
| Shapes | Used to enhance a publication and convey meaning. |
| Mass | Used to define size, space and create an impact. |
| Texture | Used to convey a "visual" sense of feel. |
| Color | Used to evoke emotion and action; adds or detracts attention |
| Color Wheel | A chart used to show the relationship between colors. |
| Hue | A color |
| Tint | A hue plus white |
| Shade | A hue plus black |
| Saturation | The amount of the hue used. |
| RGB | Red, Green, Blue |
| CMYK | Cyan, Magenta, Yellow and Black |
| Color Matching | The process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink. |
| Complementary Colors | Colors that look good together to create a more visually appealing publication. |
| Creating Colors on Monitors | Colors are created by mixing varying degrees of red, green and blue light. |
| Creating Colors on Printers | In the four-color printer process, color is created by layering, cyan, magenta, yellow and black ink. |
