| A | B |
| bricks and mortar | Businesses that complete most of their business activities in traditional ways rather than on the web. |
| dot.com | A company that does almost all of its business activities through the Internet. |
| e-commerce | the exchange of goods, services, information, or other business through electronic means. |
| economic utility | The amount of satisfaction a consumer receives from the consumption of a particular product or service. |
| exchange | when two people or organizations are involved in a transaction. |
| law of demand | The relationship between price and purchase decisions. |
| law of supply | The relationship between price and production decisions. |
| marketing | developing and maintaining satisfying exchange relationships between businesses and consumers |