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Chapter 3 Vocabulary

Marketing

AB
scarcityunlimited wants and needs, combined with limited resources.
controlled economyan economic system where the government attemps to own and control important resources and to make the decision about what will be produced and consumed
demand curvea graph that illustraties the relationship between price adn the quantity demanded
free economyan economic systgem in which resources are owned by individuals and decisions are made independentgly with no attempt at government regualtion or control
macroeconomicsthe study of economic behavior and relationships for the entire society
market pricethe point where supply and demand for a product are equal
microeconomicsexamines relationships between individual consumers and producers
mixed economysome goods and services are provided by the government and some by private enterprise
monopolythe type of market in which there is only one supplier offering a unique product
private enterprisean economic system based on independent decisions by businesses and consumers with only a limited government role.
profit motivethe use of resources toward the greatest profit for the producer
pure competitionthe type of market in which tghere are a large number of suppliers offering very similar products
supply curvea graph that illustrates the relationship between price and the quantity supplied
demandrelationship b etween the quantity of a product consumers are willing and able to purchase and the price
supplya relationsip between the quantity of a product that producers are willing and able to provide and the price
valueindividual view of the worth of a product or service
law of demandthe price of a product is increased, less will be demanded
economic marketall of the consumers who will purchase a particular product or service comprise
economic resourcesclassified as natural resources, capital, equipment, and labor.
law of supplyas the price goes down, fewer will be manufactured.
oligopolya few businesses offer very similar products or services
monopolistic competitionmany firms competing with products that are somewhat different
economic utilityamount of satisfaction a consumer receives from the consumption of a particular product or service



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